What Is SEO

SEO, or Search Engine Optimization, is the practice of optimizing various elements of a website or online content to improve its visibility and ranking in search engine results pages (SERPs). This process involves strategically incorporating relevant keywords, enhancing website structure and usability, creating high-quality content, and acquiring backlinks from reputable sources. The goal of SEO is to increase organic (non-paid) traffic to a website by making it more attractive and accessible to search engine algorithms, ultimately leading to higher visibility, more clicks, and potentially increased conversions or engagement.